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The shocking truth: most IP registration budgets disappear without delivering actual protection.

The statistic seems unbelievable until you understand how the system really works. Most businesses approach IP registration with two fatal assumptions: that success is guaranteed with payment, and that any lawyer can handle it effectively. Both are dangerously wrong.
1. The Expertise Lottery When you hire a general practice lawyer for specialized IP work, you're paying for their learning curve. The complex nuances of trademark classification, patent claims, and international protection require specific expertise most firms simply don't possess. You're not just paying for time—you're paying for their education in real-time with your application.
2. The Sunk Cost Fallacy Once you've invested £3,000-£5,000 in initial filings, the psychological trap snaps shut. Even when red flags appear, businesses keep throwing money at the problem because "we've already invested so much." This desperation spending often doubles the initial budget while delivering the same negative outcome.
3. The Enforcement Gap Here's the dirty secret nobody mentions: successful registration means nothing without enforcement capability. Most businesses spend their entire budget obtaining certificates they can't afford to defend. It's like buying an expensive security system but having no money to actually turn it on when burglars arrive.
"I wasted £14,000 across three different lawyers before finding WizeIP. Their upfront analysis showed why my previous applications failed, and their guaranteed program meant I finally had financial peace of mind. They not only secured my trademarks but actually saved me money in the long run." — Michael T., SaaS Founder
Your intellectual property represents your business's future value. Why pour that potential into a system designed to consume resources without delivering guaranteed results?
Ready to join the 10% who actually protect their IP investment? Discover how our guaranteed program turns wasted fees into actual protection.
[Get Your Free IP Risk Assessment] (#) | [See How Our Guarantee Works] (#)
Don't let your innovation budget become another statistic. Choose the path that delivers results, not regrets.